1951 Mercury Coupe

Description

Classic Auto Mall | eBay Template
888-227-0914
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1951 Mercury
Coupe
Stock
4021
VIN
51SL44144M
Miles
98,612
Engine Size
255ci V8
Transmission Type
3 Speed Manual W/ Overdrive
Drivetrain
RWD
Exterior Color
Tan Pearl
Interior Color
Tan
Description
1951 Mercury Coupe
There’s no accounting for taste. That’s the reason as to why the 1951 Mercury remains a wallflower among many car collectors including those who get weak in the knees over the curvaceous postwar Mercury’s. Pop culture is probably to blame; images of the models preceding the 1951 release are much more prevalent, and we know how much of an impression the boob tube makes. Generationally, though, we may be finally escaping the celluloid nostalgia that’s done so much for the 1949 and 1950 models – James Dean driving a 1949 in Rebel Without A Cause to Sylvester Stallone and the chopped top 1950 in Cobra. Perhaps those landmarks of dreck forced car guys to belatedly give the 1951 Mercury a serious look. As the advertisement said “New 1951 Mercury, There’s Nothing Like It on The Road. Nothing Like It for Staying Power!”
With hauntingly small numbers of these cars surviving, let alone being restored, this is a hen’s tooth of a consignment. An all-steel body and a 255ci displacement flathead V8 gives us the Eight designation, and at the turn of the new decade it’s the best it gets as to the design. Aerodynamics were a second thought in the day; however, this car has the design of a sleek rocket ship, albeit in Buck Rogers heavy form, but still sleek and swept. Big chrome adds to the look, and weight, which nearly eclipses 2 tons! The beneficiary of a restoration in the past, presenting nicely inside and out, a multiple time show winner, and mechanically sound. Grab this baby and start crowing about it.
Exterior
Arriving in our first zip code is the massive 3 tier Merc grille that is polished to the nines and has teeth aplenty to grind up the competition. Flanking this big chrome is more…well chrome with rounded headlights complete with wide bezels in chrome, and chromed visors and for the center badge, a representation of the god of merchants, transporters of goods, thieves and tricksters. This fronts a bulbous hood that has a stylized jet streaking in front along with some Von Dutch style pinstriping and leading the way for the wonderfully large hood bathed in a pearl tan. Rounded integrated fenders with more curves than Brigitte Bardot are bathed in more pearl tan which makes their way back to the large door and lower belt line trim spear works its way from front to rear. In the next zip code is the passenger compartment roof with its Fulton sun visor and chromed spotlights, (everyone was a policeman in 1951? …or a “necker checker”), window surround trimmings and beautiful door handles with some extra pinstriping embellishments just for s**#s and giggles. More of the beautifully applied pearl tan runs to the rear of the car, on a rounded rear quarter, shades of Marilyn Monroe. Only a few minor chips and cracks are noted throughout the curvaceous body. On the back is more pinstriping a la Von Dutch to highlight the tail lamps, another portrait badge ode to our god and some big chrome in the form of a bumper that wraps around the rear quarters. Rear fender skirts and wide whites all around shown off by polished smooth caps make this iconic skate even more bada$$!
Interior
Swinging open the long sleek door and we are met with a multi tan hue and material covered door panel that has a mix of smooth broadcloth on top, a central perforated broadcloth area and darker tan vinyl lowers. These panels have color and material delineated but a thin chrome strip and the panels are peppered with shiny chrome cranks and handles. This beautiful cloth and vinyl plays out on the seats with clean perforated tuck and roll lower cushions, also covering the half of the upper cushion before transitioning to a smooth light beige broadcloth and lowers all wrapped nicely around the bolsters with smooth tan vinyl. A back seat bench just like the front only adds some vinyl armrest to the ends, and we have room for 6. Clean tan carpet floods the floors, and up front above this carpet floats the dash with its tan steel dash top, and mostly chrome ribbed dash front and instrument surrounds. These are all clean, looking great and are fronted by the original steering wheel, fashioned out of black bakelite with a leather wrapped rim. A tan cloth headliner in sewn ribbed format is above.
Drivetrain
A pull of the interior release and doing our best Olympic weightlifter impression we open the massive steel hood and feast our eyes upon a blue painted engine of the 255ci flathead V8 variety. Producing 112 horsepower and topped with a 2-barrel carburetor all is well here. Backed by a 3-speed manual transmission with overdrive and putting power to the ground via a 3.91 geared rear axle this sled should be able to move nicely. We note that the electrical system has been converted to negative ground and more Von Dutch pinstriping in red decorates the bay.
Undercarriage
Very original nice patina with surface rust but no invasive rust is seen. A stock independent coil sprung front suspension is on, and in back the car utilizes leaf springs. Drum brakes are on all 4 corners and a solid X frame supports all this menagerie. Dual exhaust with Smithy’s muffler works its way to the rear of the car where exhaust gases exit from bright chrome tips with static strips hanging below.
Drive-Ability
Sitting inside such an amazing vehicle one cannot help but put a smile on his face. She fired right up, idled with a low rumble, and took off like a rocket. All functions worked great save for the radio, good brakes, nice easy steering, and a beautiful cruiser that turned more heads on our test drive than if I would have walked naked down main street…but I digress… I could not keep my hands off the headliner either!
Every now and again amidst all the classics that show themselves at our front door, one becomes a standout for its design, construction, awesome power, or just plain old uniqueness. This one covers all those bases and then some and is a most beautiful 1951 Mercury example with all its restoration receipts, a copy of the original bill of sale and a slew of extra parts. All waiting for you in our Hallowed Halls of the Classic Auto Mall.
VIN DECODE
51SL44144M
51-1951
SL-St. Louis, MO Assy Plant
44144-Sequential Unit Number
M-Mercury
Classic Auto Mall is a 336,000-square foot classic and special interest automobile showroom, featuring over 650 vehicles for sale with showroom space for up to 1,000 vehicles. Also, a 400 vehicle barn find collection is on display.
This vehicle is located in our showroom in Morgantown, Pennsylvania, conveniently located just 1-hour west of Philadelphia on the I-76 Pennsylvania Turnpike. The website is www.classicautomall.com and our phone number is (888) 227-0914. Please contact us anytime for more information or to come see the vehicle in person.
Photos
Terms & Conditions
Payment Options
Electronic Bank Wire Transfer
Cashier’s Check/Money Order
Loan Check
Personal/Business Check
Electronic Bank Wire Transfer
Cash (in person)
Vehicle Pickup & Shipping:
All shipping charges are buyer’s responsibility unless otherwise documented in sales agreement.
Deposit:
Buyer must contact us within 24 hours of accepted offer, and make arrangements for payment at that time. A $500 deposit is due within 48 hours of listings end to secure the vehicle.
Payment of Balance Due:
The remainder is due (plus applicable fees and taxes) within 7 days. If no contact is made within 24 hours we reserve the right to re-list the vehicle or sell it otherwise. All financial transactions must be completed before delivery of the vehicle.
Additional Fees and Taxes:
All Pennsylvania residents must pay applicable state and local tax, title and license fees. Out of state buyers are responsible for their own state taxes and fees. Out of state buyers are responsible for all state, county, city taxes and fees, as well as title/registration fees in the state that the vehicle will be registered.
Shipping:
The buyer is responsible for all shipping charges unless otherwise documented on the sales agreement.  We will assist the buyer with finding a shipping company. We assume no responsibility for damages incurred after leaving our premises. If the vehicle is going to be shipped, full payment must be received before the vehicle is delivered to the shipping company.
Buyer’s Inspection:
Every effort has been made to accurately and fairly describe this vehicle to you.  Classic Auto Mall, Inc. has tried to disclose all information known about this vehicle for auction.  Please be advised that used vehicles will have typical scratches and dings inherent for their year and mechanical parts are subject to fail. Classic Auto Mall, Inc. welcomes and recommends a buyer’s inspection.  If you plan to have a buyer’s inspection, please make sure you inspect the vehicle prior to the auction ending.  Buyer is responsible for any inspection charges and fees.
Warranty:
Unless otherwise stated in the vehicle description, this vehicle is being sold “as is”.  No representations or warranties are made by seller, nor are any representations or warranties relied upon by bidders in making bids.
Notice to Bidders:
We reserve the right to cancel all bids and end the auction early should the vehicle no longer be available for sale. NOTE: All of our eBay inventory is available for sale at our dealership. We will end auctions early should a vehicle be sold at the dealership..
Placing a Bid:
Your bid constitutes a legally binding contract to purchase this vehicle. Please do not bid if you are not seriously interested or financially able to purchase this vehicle. Please see eBay’s “User Agreement”.
Bid Retractions:
Bid retractions are not allowed nor will be recognized within 12 hours of auctions end.  Seller will not be obligated to sell in the event of a late retraction. Please see eBay’s “Retracting a Bid.”
Negative Feedback Bidders:
We do not allow bidding from negative feedback bidders. New bidders with zero feedback rating should email us or call us prior to bidding.
Successful Bidder:
The winning bidder will be contacted via email after the auction closes or he/she must contact Classic Auto Mall, Inc. within 24 hours to proceed with payment and delivery arrangements.
Non-Paying Bidder:
If the deposit is not received within 48 hours of the close of auction or if the balance is not paid in full within 7 days following the close of auction, we reserve the right to re-list the vehicle or sell the vehicle to the next highest bidder or another qualified buyer.
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888-227-0914
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